Privacy Policy

Last updated: September 2026

HolidayMax Europe is committed to protecting and respecting your privacy.

HolidayMax Europe is a trading name of TourMax Ltd, a company registered in Ireland. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, or communicate with us in connection with our business activities.

1. Who we are

For the purposes of applicable data protection legislation, including the EU General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018, the data controller is:

TourMax Ltd

Trading as HolidayMax Europe

Ireland

Email: info@holidaymaxeurope.com

2. Information we collect

We may collect personal information that you provide directly to us, including:

Your name

Email address

Telephone number

Company or organisation name

Job title

Information contained within enquiries or correspondence

Documents or attachments that you choose to send to us

Other information you voluntarily provide

We may also collect limited technical information when you use our website, such as your IP address, browser type, device information and information about how you interact with the website.

3. How we use your information

We may use your personal information to:

Respond to enquiries and requests

Communicate with existing and prospective business partners

Assess potential supplier and commercial relationships

Manage our relationships with hotels, transport providers, attractions, restaurants, guides and other travel partners

Administer and improve our website

Maintain appropriate business records

Comply with our legal and regulatory obligations

Protect our business, systems and users against fraud, misuse or security threats

We will only use your personal information where we have a lawful basis to do so.

4. Legal basis for processing

Depending on the circumstances, we may process personal information because:

It is necessary to take steps before entering into, or to perform, a contract;

It is necessary for our legitimate business interests, including managing supplier and commercial relationships;

We are required to do so to comply with a legal obligation; or

You have provided your consent where consent is required.

Where we rely on legitimate interests, we consider whether those interests are balanced against your privacy rights.

5. Sharing your information

We do not sell your personal information.

Where necessary for our business activities, we may share information with trusted third parties, including service providers, professional advisers, technology providers and other organisations involved in delivering or supporting our services.

Where appropriate, information may also be shared with HolidayMax Travel Operations Pty Ltd (Australia) in connection with our business relationship and the operation of HolidayMax programmes.

Where personal information is transferred outside the European Economic Area, we will take appropriate steps to ensure that it is protected in accordance with applicable data protection law.

6. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, contractual and reporting requirements.

The appropriate retention period will depend on the nature of the information and our relationship with you.

7. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

8. Cookies and website analytics

Our website may use cookies and similar technologies necessary for the operation, security and performance of the website.

Where we use non-essential cookies, such as analytics or marketing cookies, we will obtain consent where required by applicable law.

Further information about the cookies used on this website may be provided through our cookie notice or cookie settings.

9. Your rights

Under applicable data protection legislation, you may have the right to:

Access personal information we hold about you

Request correction of inaccurate information

Request deletion of your personal information in certain circumstances

Request restriction of processing

Object to certain processing

Request portability of certain information

Withdraw consent where processing is based on consent

These rights are subject to certain legal limitations and exemptions.

To exercise your rights, please contact us at info@holidaymaxeurope.com.

10. Complaints

If you have concerns about how we handle your personal information, please contact us so that we can try to resolve the matter.

You also have the right to lodge a complaint with the Data Protection Commission (DPC), Ireland's supervisory authority for data protection.

Data Protection Commission Ireland

11. Third-party websites

Our website may contain links to third-party websites. HolidayMax Europe is not responsible for the privacy practices or content of external websites. We recommend reviewing the privacy policy of any third-party website you visit.

12. Changes to this policy

We may update this Privacy Policy periodically to reflect changes to our business, website or legal obligations.

The latest version will always be published on this website with the date it was last updated.

13. Contact us

For questions about this Privacy Policy or how we handle personal information, please contact:

HolidayMax Europe

TourMax Ltd

Ireland

Email: info@holidaymaxeurope.com